(Global).- Of all the online reputation management providers in the hotel industry, ReviewPro was the fastest growing for the second consecutive year (in 2014). As well, ReviewPro is the world leader for independent brands, with more than 17,000 independent hotels and groups in more than 100 countries worldwide. The company’s impressive growth has come from signing new clients and the migration of key clients from industry competitors.
ReviewPro developed and leads the category of Guest Intelligence, the integration of Online Reputation Management (ORM) and Guest Survey Solution (GSS). The company offers its award-winning data and analytics via a suite of SaaS products and an open API platform. With a client retention rate of nearly 90%, the company has helped independent properties and hotel groups, worldwide across all segments, to make operational and service improvements to enhance the guest experience and increase ranking on TripAdvisor and 142 other review sites and OTAs in 45+ languages, which leads to a higher ADR and RevPAR. ReviewPro is the only company to offer the Global Review Index™ (GRI), superior data coverage and quality, and with a proven capacity to help properties turn insight into action and profit from the social web.
As well as significant client growth in the areas of ORM and GSS, the company has seen substantial growth in data sales to hotel groups, consulting groups, financial institutions, investors, technology partners and destinations. A diverse group of stakeholders throughout these organizations use ReviewPro’s data, aggregated from thousands of online sources, to gain deeper insight and make more informed business decisions. Key data clients signed in 2014 include PwC; SETE, Greece’s largest hospitality association; IDeaS Revenue Solutions; and Star Ratings Australia.
In 2014, ReviewPro also continued its long-term relationship with Cornell University’s School of Hotel Administration, the world leader in hospitality management education. After initially collaborating with Center for Hospitality Research (CHR) on the research study to measure the impact of an increase in a property’s reputation score on the property’s ADR and RevPAR, ReviewPro has collaborated with the leading hotel management school on four additional studies, including the recently published study that establishes the link between the cumulative Guest Review Index (GRI) scores of a publicly traded entity’s future stock price and market capitalization.
With a significant increase in competitive pressure in the hotel industry in recent years, all hoteliers must now leverage Guest Intelligence to become more effective at providing the best possible guest experience. There is a growing trend towards convergence of technologies and systems within hotel organizations, which makes it critical to have a partner that offers solutions that are capable of integrating with existing platforms (i.e. CRM, PMS, etc.), while offering the highest quality Guest Intelligence data. All these factors combined, position ReviewPro to continue to build upon its impressive client base and global presence in the coming years.
Contacto: Jennifer Nagy – firstname.lastname@example.org