The International Tourism Fair, FESTURIS Gramado, will have a special and commemorative edition in 2018. To mark this edition, the organization of the event hired a study that was prepared by the agency Diagonal and has just approved a new concept that will mark this edition which occurs November 8-11, 2018, at Serra Park in Gramado / RS.
Based on the history of the event, its roots, public and comprehensiveness, and the tourism market, the agency has created a concept that unites some of the hallmarks of FESTURIS Gramado such as credibility, business platform, segmentation, South American coverage and relevance to the trade.
Diagonal’s director, Aline Herrmann, explains the creation of the new concept and layout developed with special thinking for 2018 edition: «To celebrate the 30th edition of FESTURIS, a visual identity that shows the size of the tourism industry and all the business generated in each new destination. So this year’s concept is «Tourism and business always travel together». From a graphic point of view, we illustrate a world within the F present in our new brand. The digital and printed materials will emphasize the tourism business fair considered by the trade to be the most effective in Latin America. In conclusion, we incorporate every detail of FESTURIS and our universe into a piece as enjoyable as a new trip. »
Based on this, the slogan of the 2018 event will be: «TOURISM AND BUSINESS ALWAYS TRAVEL TOGETHER». The visual identity already brings together elements focused on the world of Tourism that, together, form the letter F of FESTURIS.
«We are happy with the creation and approval of the concept for 2018 edition. The pieces and slogan represent with fidelity the importance of FESTURIS and its relevance to the tourist trade as an effective platform for business», says Marta Rossi, CEO of the event.
FESTURIS
FESTURIS will have its 30th edition in 2018 and already has major brands, entities and destinations confirmed such as: Avianca, São Francisco de Paula / RS, Gramado / RS, Canela / RS, Rio Grande do Sul, Grape Festival, Redetur, Costão do Santinho, South Africa, Portugal, Bairrada Route, Monaco, Norway, Paraguay, Argentina, Uruguay, Texas, Palm Beaches, Santa Monica, Emirates, United States of America, AM Resorts, One & Only and Benchmark Hotels & Resort, Laghetto Hotels, RCD Hotels, Saint Martin, Kangaroo Tours, Unique, Hello Brazil, Turks & Caicos, Gol, Azul, LATAM, United, South African, Camino de Santiago, Peru, Mexico, Cuba, Dominican Republic, Israel, Foz do Iguaçu, AtuaSerra, Aparecida National Shrine, among others.
SERVICE
FESTURIS Gramado – International Tourism Fair
November 8-11, 2018
Gramado / RS
Information and accreditation: www.
See illustrations of the new concept for this year’s fair attached.
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