Una nueva generación de moda sostenible y limpia ha llegado.

WELL FASHION TREND:

Sustainable and «Trashy» Clothing

Fashion Week hits New York, London and Milan this month, and one of the biggest trends is the new wave of sustainable fashion. After decades of environmentally destructive materials, we’ll see radical innovation in eco-friendly textiles. You might be wearing clothes/shoes made of recycled plastic bottles and food waste—or mushrooms and algae—this year.

This is an excerpt from «Well Fashion — Way Beyond Athleisure” 2019 Global Wellness Trends Report.

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Summit Trend in the News

Trawling for trash: the brands turning plastic pollution into fashionThe Guardian

Fishing nets and discarded plastic are finding their way into wardrobes around the world.

8 major wellness trends for 2019Destination Deluxe

The 2019 trends range from personalized nutrition to mainstream meditation to fashion beyond athleisure.

Paris is aiming to be the sustainable fashion capital of the worldHarper’s Bazaar

The initiative entitled “Paris Good Fashion” will aim to push the fashion industry toward using more sustainable practices.

7 things I learned about wellness that will enrich our lives in 2019The Inquirer

Phrases such as zero waste, sustainability and slow fashion will continue to dominate our fashion lexicon.

Forecasting The Future

  • The future is a new intersection between “wellness” and “fashion” that goes way beyond the familiar story of athleisure disrupting the market. One key aspect is a consumer shift to sustainable brands, which a mountain of surveys and stats confirm is truly underway.
  • People are getting real and taking a hard look at their own fashion consumption behavior—with more people starting to wear their environmental values (literally) on their sleeve.
  • New technologies will make possible a new generation of sustainable, “clean” materials.
  • This will be the year that more people trade in the addictive endorphins of manic fashion consumption for the serotonin (true happiness) of choosing clothes that are not only sustainable but also ethical, actively healing and meaningful.
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